Fresh Faces

Sushama Reddy

Sushma Reddy is an Indian model, actress and VJ who deserves to be called as the "Queen of Advertising in India." She has appeared as a commercial model and brand ambassador in India for hundreds of products, mostly health and beauty products.

Her sister Meghna persuaded her to join television acting and her first break was given by Bharatbala Productions. She worked on more than 100 television commercials including Limca, Fair & Lovely, Liberty, Godrej, Blender's Pride, Ford Icon and a TV commercial for Thumbs Up with Salman Khan. Ms. Reddy also appeared in Diwakar Pundir's music video "Deewana" with Sonu Nigam, DJ Suketu's "Tere Jaisa Pyaar" and Sona Mohapatra's music compilation "Ishq Nachaya."

Soon after Channel V was launched in India, she landed with the role of a VJ at the music channel for more than two years. She hosted "Dream Hotels" on the lifestyle broadcaster Discovery Travel and Living, showcasing the vistas`, luxurious living, décor, style and glitter of hotels uncovering high living in the truest form.

Ms. Reddy made her film debut opposite Anil Kapoor with Vivek Agnihotri's "Chocolate: Deep Dark Secrets" in 2005 and later appeared in "Don: The Chase Begins Again" and "Chup Chup Ke," with Shahid Kapoor and Kareena Kapoor (both in 2006). She assisted Rajat Kapoor on his 2008 project "Rectangular Love Story."

In 2009, she was introduced to current producing partner Sanjay Bhattacharjee through a common friend. After realizing about their common goals related to film-making business, distribution and film marketing, they met Aryan Bros. from Delhi, who at that time were also seeking to get into the film industry. In June 2009, with funding from Aryan Bros., Ms. Reddy and Mr. Bhattacharjee established the production company Seven Island Studios Pvt. Ltd. Seven Island and Aryan Bros' "Dus Tola" went on floors in late 2009, and was released on 22 October 2010. They are now working on her next projects – "National Roaming" which is a comic-caper, "The Stamp Collector" which is based on Vishwapriya Iyenger's short story "No Letter From Mother" and another one based on a Tibetan family's struggle for survival.

She has started her own television production company, Niki Redi Productions and is developing content for travel shows on international Lifestyle channels such as TLC. She is currently producing and anchoring her latest show on TLC called Go India Maharashtra, due to be televised on December 2012.

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